Starting A Blog? Use a Mood Board To Get Your Design Right The First Time
Colors. Textures. Shapes. Fonts. Sizes.
All these things fit into your aesthetic -- your idea of what’s beautiful and appealing.
For me, I like bold. I love pops of colors, I love clean lines and contrast. I love sans serif fonts like this one, and I love pink. But I also love a break from the boldness once in a while and find myself leaning toward the blush tones and soft pastels. Either way, that’s my aesthetic. (I know, I know, that’s not the “correct” way of using the term, but that's OK!) Rarely do I find myself pulled into dark graphics or really busy design. I’m more, “less is more.”
But honestly, I didn’t have a good grip on my likes until I created a mood board on my Pinterest. Once I did, I found creating designs and branding my website was so much easier. That’s because I imitated the patterns I saw. I chose a color scheme, font family, and overall tone based on what I knew was appealing to me (and hopefully my audience.)
Here’s a look at my mood board:
The most consistent thing I noticed were the colors pink, teal, and yellow, so it’s no wonder why I chose them to represent my color scheme. I also noticed I’m drawn to white-black contrast, which I use a little bit with my icons and images.
Without my mood board, I probably would have spent a ton of time branding my site and then changing it several times thereafter. (I’m totally guilty of this on past blogs.) It’s frustrating and a total waste of time.
That’s why you need a mood board, too! Avoid the confusion and get it right the first time.
There’s a couple ways you can do this. I prefer to use Pinterest because I love everything digital and the site has no limitations, but literally pinning photos and magazine cut-outs to a cork board work all the same. The nice thing about that option is that it’s physical and tangible, and it can make a great home office focal point.
However you do it, it’s important to understand what appeals to you…for your blog, business, AND personal life.
If you don’t have a blog, you can still benefit in so many ways by surrounding yourself with colors and styles you like. Ultimately, they will lead to a happier, more productive you. And if you do have a blog, you’ll attract the audience you relate to, which will help boost engagement like you wouldn’t believe.
And speaking of engagement...don’t forget to pin this post if you liked it!
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